Why Social Graphing Will Overtake Machine-based Search in 4 Years

There has been a major trend brewing on the Web and over the coming months and years it is going to completely change how we find and get information.  Robert Scoble calls it Social Graphing, and explains it in these 3 videos: 

Part I of Social Graph Based Search. 14:41 minutes.
Part II of Social Graph Based Search. 15 minutes.
And a bonus round III. 6 minutes.

The truth is, as a result of Search Engine Optimizers and the ease with which anyone can publish and distribute content, the Web has become a cluttered wasteland.  Not only is there too many mediocre bits and bytes of information as a result of all this excess, but these SEOs have figured out how to game systems like Google.  Furthermore, search engines do a poor job or organizing all of this information.

That's why so many people are searching for information, but not actually finding what they want without completing multiple searches. 

A crop of new social media sites and services are going to resolve the search problem.  That's because as Scoble says, "Humans are better than machines."  He goes on to say that the power is in fabric of a trusted network.  In his videos, Scoble does an amazing job of clearly explaining why humans are better than machines.

Because Google does not understand social behaviors there is no doubt that humans will play a major role in organizing the Web in the years to come.