Firefox Flicks is a great example of user-generated content creation at it's best. Firefox asked people to create a 30-second ad, in any style (live action or animated,) that brings Firefox to life for the millions of Web users who have yet to discover Firefox and the better Web experience it delivers.
Project SummaryCheck out the great 30 second ads created on Firefox Flicks: Bring Firefox to life!
Mozilla seeks to expand awareness of Firefox among a broader audience for Web browsers: mainstream consumers who may have little knowledge of the value proposition for Firefox. To help increase awareness of Firefox among this target audience, Mozilla would like to produce a high-quality, innovative 30-second ad that introduces Firefox to mainstream Web users. In line with its history and orientation, Mozilla is opening up the creation of its initial advertising creative to film/TV/advertising/multimedia professionals, students and aspiring pros as part of the Firefox Flicks Ad Contest.