Why Web 2.0 Matters to Health Companies

John Sharp of eHealth has posted the PowerPoint slides to a presentation he recently gave on Web 2.0 in health care. It's a useful roundup of current trends for those who are new to all this -- if there are people in your organization who needs to be convinced that social networking is important to health care, show them this.

I particularly liked his comparison of the values of the health care industry to the values of Web 2.0. He also encouraged health organizations not to prohibit participation by their employees -- the kind of ban that has produced many "stealth" blogs by doctors, nurses and others who hide their identities for fear of retaliation. Instead, he recommends following IBM's sensible policies.